This Privacy Policy describes how Erez Navon Ltd, doing business as Stroctura ("Stroctura," "we," "our," or "us"), collects, uses, and shares information when you visit our website (stroctura.com) or use our marketing intelligence platform (the "Service").
We are committed to protecting your privacy and being transparent about how we handle information. If you have any questions about this policy, please contact us at privacy@stroctura.com.
1. Who We Are
Stroctura is operated by Erez Navon Ltd, a company registered in Israel. We provide a marketing intelligence platform for mobile app and gaming user-acquisition teams. Our Service integrates with our customers' marketing data sources — including Mobile Measurement Partners (MMPs), advertising platforms, and data warehouses — to provide unified analytics, creative intelligence, and reporting.
2. Information We Collect
Information you provide to us
When you contact us, request a demo, or sign up for our Service, we collect information you choose to share, such as your name, business email address, company name, job title, and any information contained in your message.
Information we collect from website visitors
When you visit our website, we may automatically collect basic technical information through standard web technologies, including:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, referring URLs, and time spent on the site
- Cookies and similar tracking technologies (where applicable)
Information we process on behalf of customers
When a customer connects Stroctura to their marketing data sources, we process data on their behalf. This may include:
- Advertising campaign data from platforms such as Meta, Google Ads, and AppLovin
- Install attribution data from MMPs such as AppsFlyer, Adjust, and Singular
- Creative assets (images, videos, and associated metadata)
- Aggregated performance metrics such as spend, installs, retention, and ROAS
For this category of data, the customer is the data controller and Stroctura acts as a data processor. We process this data solely to provide the Service to that customer.
3. How We Use Information
We use the information we collect to:
- Provide, operate, and improve the Service
- Respond to inquiries, requests, and support tickets
- Send transactional communications about the Service
- Send marketing communications (where you have opted in)
- Detect, prevent, and address technical issues, fraud, and abuse
- Comply with legal obligations and enforce our agreements
4. How We Share Information
We do not sell your personal information. We may share information in the following limited circumstances:
Service providers
We work with trusted third-party service providers who help us operate the Service, such as cloud hosting providers, analytics tools, email service providers, and payment processors. These providers may have access to information only as needed to perform their functions and are obligated to protect it.
Legal requirements
We may disclose information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, the rights of others, or to prevent harm.
Business transfers
If Stroctura is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction. We will notify customers before their information becomes subject to a different privacy policy.
5. Third-Party Platforms
Our Service integrates with third-party platforms — Meta, Google Ads, AppLovin, AppsFlyer, and others — at the explicit request of our customers. When you authorize Stroctura to access these platforms on your behalf:
- We act under the permissions you grant us through that platform's authorization flow
- We access only the data necessary to provide the Service
- Each platform's own privacy policy and terms apply to your relationship with them
- You can revoke our access at any time through that platform's settings
6. Data Retention
We retain information for as long as necessary to provide the Service and fulfill the purposes described in this policy, unless a longer retention period is required by law. Customer data is retained for the duration of the customer's subscription and may be deleted upon written request at privacy@stroctura.com.
7. Data Security
We implement reasonable technical and organizational measures designed to protect information against unauthorized access, loss, or misuse. These measures include encryption in transit and at rest, access controls, and regular security reviews. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on your jurisdiction, you may have rights regarding your personal information, including:
- Access: request a copy of the personal information we hold about you
- Correction: ask us to correct inaccurate or incomplete information
- Deletion: request that we delete your personal information
- Objection: object to certain uses of your information
- Portability: request your information in a structured, machine-readable format
To exercise any of these rights, contact us at privacy@stroctura.com. We will respond within the time period required by applicable law.
9. International Data Transfers
Stroctura is based in Israel, and information we collect may be processed in Israel, the European Union, the United States, or other jurisdictions where our service providers operate. We take steps to ensure that international data transfers comply with applicable law, including using standard contractual clauses where appropriate.
10. Children's Privacy
The Service is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us at privacy@stroctura.com and we will take steps to delete it.
11. Cookies
Our website may use cookies and similar technologies to remember your preferences, analyze traffic, and improve the user experience. You can configure your browser to refuse cookies or to alert you when cookies are being sent, though some parts of the website may not function properly if you disable them.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice (such as by email or a notice on the Service). Your continued use of the Service after changes are posted constitutes your acceptance of the revised policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your information, please contact us:
- Email: privacy@stroctura.com
- Company: Erez Navon Ltd (operating as Stroctura)
- Location: Tel Aviv, Israel