The Marketing Intelligence Platform

One platform.
Every marketing question.
From spend to creative.

Marketing teams operate across a fragmented stack — an MMP for attribution, multiple ad networks for spend, creative assets scattered across drives, and dashboards somewhere else. Stroctura unifies all of it into a single intelligence layer, so anyone in the org can investigate performance, measure what's working, and operate creatives without filing an analyst ticket.

Request early access See the platform →

The state of marketing data today

A stack that fragments what should be one question.

Modern UA teams operate across half a dozen tools that don't talk to each other. The simplest questions — what's working, why, and what to do next — take days when they should take seconds.

Scattered creatives

The same creative lives in five places under three names. Spend is double-counted. Nobody can answer "what's actually working."

The analyst bottleneck

Every UA question becomes a ticket. By the time the report arrives, the decision has already been made.

Dashboard sprawl

Each tool ships its own dashboards. Numbers don't match. Trust erodes. Teams stop looking.

The creative black box

The MMP knows what ran. The drive holds the file. Nobody can join them. Iteration runs on intuition.

The Platform · Four components, one source of truth

Built for how marketing teams actually work.

Every component is purpose-built for UA, IPM, ROAS, and cohorts — not generic analytics retrofitted to ads. All four read from the same data, with the same definitions.

◇

Conversational Analytics

Chat with your data

PMs, UA managers, and execs ask questions in natural language and get answers, charts, and follow-ups instantly. No SQL, no dashboard hunting, no analyst bottleneck.

◈

Analysis Library

Insights that compound

Every investigation, cohort, and saved view in one searchable place. Conversations become reusable assets — the insight from last quarter's deep-dive isn't lost in a Slack thread.

◉

Attribution & Dashboards

Measurement that extends your MMP

Cohort-based attribution joined with spend, IPM, ROAS, and retention. Pre-built dashboards for UA, finance, and leadership — all reading from the same numbers.

▦

Creative Intelligence

An operating system for creatives

A canonical creative repository with a sophisticated discovery and resolver engine. Every creative across your ad networks is ingested, deduplicated, tagged, and tied back to spend and performance.

Inside Stroctura

A platform that shows its work.

Four screens, one cohesive product. Every answer traceable to a query. Every metric traceable to a definition.

◆ Conversational Analytics

Ask anything. Get an answer.

A chat interface for your data. Ask "D7 retention by media source for April" — get a table, a chart, and a follow-up suggestion.

Under the hood: structured query generation against a semantic layer that already speaks UA. No SQL, no model training, no analyst.

Natural language queries with traceable results
Multi-step reasoning across cohorts and channels
Save any answer into the Library with one click

◆ Attribution & Dashboards

Dashboards that extend your MMP.

Cohort-based attribution joined with spend, IPM, ROAS, and retention — already normalized across channels and ready to answer the questions UA, finance, and leadership actually ask.

Pre-built views for UA, finance, and leadership
Normalized metrics across Meta, Google, AppLovin, and more
Trend, network, and country cuts at the same level of trust

◆ Analysis Library

Insights that compound.

Every investigation, cohort, and saved view in one searchable place. Conversations from chat become reusable assets — for you privately, or shared across the workspace.

New team member starting Monday? They walk into last quarter's deep-dives, the campaigns playbook, and the analyses that built the team's mental model.

Private and workspace-shared analyses
Search across saved chats and dashboards
Insights persist beyond the Slack thread that birthed them

Creative Intelligence · Why it's different

An operating system for creatives —
not a dashboard bolted onto exports.

Most "creative analytics" tools stop at reporting. Stroctura unifies the entire creative lifecycle into one connected layer — from discovery and deduplication to fatigue detection and lifecycle management.

PILLAR 01

One creative, one record

The same creative running across multiple networks — under different IDs, re-encoded, re-uploaded — is automatically matched and unified via perceptual hashing. Your dashboard stops double-counting; you finally know what's actually working.

PILLAR 02

MMP-anchored

The ingestion pipeline is driven by attributed installs from your MMP — not raw ad-network exports — so spend, performance, and creative always stay aligned. If it ran and it converted, the system finds it.

PILLAR 03

Discovery engine

Search and filter the entire creative library by tags, performance, lifecycle, contributor, concept, or visual similarity. Stop scrolling through folders named "FINAL_v2_real_final."

PILLAR 04

Operating layer

Track lifecycle (active, fatigued, retired), manage variants, assign contributors, surface what to iterate on next. The creative isn't just measured — it's operated from inside Stroctura.

Why Stroctura

Built for marketing teams. Not generic analytics.

A platform designed from day one around how UA teams actually work — with the language, metrics, and workflows already built in.

✓

Purpose-built for marketing teams

Every component speaks UA, IPM, ROAS, and cohorts natively — not generic analytics retrofitted to ads.

✓

Closes the creative loop

Asset, spend, performance, and lifecycle live in one connected record — operated and measured from the same place.

✓

Self-serve by design

Chat-first, so the whole org can investigate performance without an analyst in the loop.

✓

Plugs into your stack

Your MMP, the major ad networks, and your data warehouse — connected out of the box.

One platform. Every marketing question. From spend to creative.